SECC’s 2025 Summer Summit – Understanding Your Residential Customers

To attend this event, you must register separately. This event is free to attend and can be added to your registration when registering, or by visiting the registration resource center to review your existing registration.

Consumer actions will play a key role in maintaining grid reliability, reaching clean energy targets and moving toward a smarter energy future. However, consumers are not a monolith – they vary considerably in their interests, concerns and behaviors. In this three-hour workshop presented by the Smart Energy Consumer Collaborative (SECC), attendees will gain research-backed insights and strategies for better understanding their customer base, particularly through segmentation. The workshop will include research findings and discussions on low-income consumers, electrification, demand response, time-of-use (TOU) rates, small business customers and other key areas of the energy transition.

In Partnership with SECC